Median household income is an important risk measure used by lenders for underwriting loans and is a useful economic indicator of an area's standard of living. The city's median household income is higher than all local comparisons. This may be due to the city's high quality of life and efforts to diversify the economy (attracting businesses from new, high-paying industries such as technology and manufacturing). The city is attractive for business relocation and retention due to its central location between five major markets and access to key transportation networks. With recent business additions of Google Data Center, Haas Automation, Life- guard Arena, Water Street Plaza, and the Raiders Headquarters and Practice Facility, the city is establishing itself as an employment center and business hub. Data is segmented by ward and zip code (AOS).